The Original Pancake House

Branding, Web Design

This rebrand of The Original Pancake House brings new energy to a beloved breakfast institution. Drawing from its mid-century roots, the updated identity mixes retro charm with a fresh, playful tone. The goal was to make the brand feel both nostalgic and inviting to a new generation.

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  The redesign celebrates the joy and ritual of breakfast, blending classic Americana with a modern twist. A bold new logo, inspired by the 1950s era of the brand’s founding, is paired with a vibrant color palette and whimsical star details. Typography and tone of voice bring in personality, using friendly copy and a sprinkle of pancake puns to create a more memorable guest experience. From menus to merchandise and social media, the identity system delivers consistency while leaving room for fun. This rebrand repositions The Original Pancake House as more than just a place to eat, it’s a feel-good destination for morning magic.

Curves continue the syrup drippings from the stack on pancakes in logo, keeping brand touch points alive.

Lastly, the ultimate way to brand the experience- a branded pancake. These custom pieces are available to order online.