Bea’s Nightlight Children’s Toy
Illustration, Packaging
This project brings a children’s story to life through a character-based toy and immersive packaging experience. The design centers around Bea, a soft, comforting stuffed animal, and a whimsical box that transforms into a nightlight. Every detail is crafted to feel playful, magical, and reusable.
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Bea’s packaging is shaped like a flower and features a clear plastic base that reveals the stuffed animal inside — doubling as a gentle nightlight when placed near a light source. The unboxing experience is designed to feel like part of the story, inviting children into Bea’s world with soft curves and calming colors. A reusable play mat wraps around the box and is secured with an elastic loop and a wooden button, encouraging open-ended play and reducing waste. The goal was to create packaging that was more than just a container — something tactile, imaginative, and lasting. This project blends storytelling, sustainability, and tactile design to nurture wonder and comfort in the hands of a child.
