Shinoda Rebrand & Guidelines

Branding, Social Media

This rebrand of Shinoda brings a modern voice to a legacy rooted in creativity and craftsmanship. Inspired by the brand’s history and artistry, the new identity balances warmth and clarity with a contemporary edge. The result is a system that feels both refined and expressive

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  The updated identity celebrates Shinoda’s role in supporting floral artists and makers, while giving the brand a more unified and elevated presence. The logo captures a sense of movement and care, complemented by a color palette that evokes freshness and growth. Graphic elements — add a touch of personality across applications. From packaging to signage and digital layouts, every component was designed to feel approachable yet polished. This rebrand honors Shinoda’s legacy while positioning it confidently for the future.