Sephora Ad

Photography, Copywriting

This Sephora campaign highlights the emotional power of beauty — how a single product can make someone feel radiant and seen. Centered around the line “The Star of Any Vanity,” the visuals celebrate confidence, color, and the magic of getting ready.

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  The campaign reframes beauty products as more than tools, they become tiny icons of self-expression. The ads feature bold lighting, glossy textures, and elevated compositions to evoke that spotlight moment when someone feels their best. From shimmering eyeshadow compacts to vibrant lipstick tubes, each product is treated like the star of a glamorous set. The tone blends elegance with energy, capturing the ritual of transformation in a way that feels empowering and aspirational. This project explores how beauty branding can go beyond surface to connect with emotion and identity.