escentis

Branding, Product Development, Packaging

Escentis is a conceptual fragrance brand that creates personalized scents based on a person’s natural chemistry. The branding focuses on clarity, softness, and individuality, reflecting the intimate relationship between scent and identity. The result is a visual system that feels both clinical and emotional.

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  This campaign uses visual storytelling to make invisible timelines feel tangible — specifically, how long everyday plastics take to break down in the ocean. The illustration replaces coral with objects like nerf bullets, toothbrushes, a fishing net, and a rubber glove that doubles as a crab, creating a surreal yet familiar underwater scene. Each item is paired with a breakdown time statistic, underscoring the permanence of these pollutants. By placing the work in a public stairwell mural and as a screen display on a building, the project invites viewers to confront environmental harm in passing moments. This campaign highlights how illustration can be used not just for beauty, but as a catalyst for awareness and changeThe concept behind Escentis begins with the idea that every body carries scent differently — so every fragrance should be unique. Customers send in a scent sample and complete a short survey, allowing the brand to craft a custom formula that complements their natural aroma. The design system uses layered typography, soft gradients, and modular packaging to reflect the blending of science and sensuality. The logo hints at symmetry and personalization, while the palette captures the ephemeral nature of scent. Escentis merges strategy with elegance, offering a refined experience that feels made just for you.