Alexa Campaign
Advertising, Environmental Design, Web Design, Copywriting
This Amazon Alexa campaign explores how smart home technology can quietly support everyday life in thoughtful, emotional ways. Each ad tells a small, personal story — from a dad describing his child’s art to Alexa checking for monsters under the bed. The campaign focuses on subtle moments where technology becomes human-centered.
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The Alexa campaign repositions smart assistants not just as tools, but as companions woven into meaningful routines. One ad features a father using Alexa to help describe his daughter’s abstract refrigerator art, turning a moment of hesitation into connection. Another shows Alexa helping a child feel safe by using voice-activated lights to check for monsters under the bed. The third ad centers on accessibility, with Alexa closing curtains in response to a voice cue. Each visual was crafted to be quiet, warm, and story-driven, emphasizing how small acts of tech can translate into care. The campaign balances emotional storytelling with clean, modern visuals to reflect Alexa’s seamless integration into everyday life.
The exterior of the building is a screen, similar to the Sphere in Vegas. This allows Amazon to project any new designs released for the Kid’s Dot line as well as any promotional items they wish.The interior rooms are pulled from Alexa promotional material allowing consumers to visit somewhere recognizable and familiar while still learning about Alexa capabilities and other items that Alexa is compatible with.
